Communication Action Plan

Alessi, Anna Lisa (2014) Communication Action Plan. Project Report. European Commission, Bruxelles.


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The main goal of the dissemination and communication plan is to ensure proper awareness, understanding and participation to the achievements of the conference and making the results and deliverables available to the stakeholders and to the wider audience. Communication and dissemination are essential for take-up, and take-up is crucial for the success of the project and for the sustainability of outputs in the long term. A communication and dissemination plan shows how the outcomes of the project will be shared with stakeholders, relevant institutions, organisations, and individuals. The purpose of the Communications and Dissemination Plan is to define the communication requirements for the project and how information will be distributed. The Communication Action Plan defines the following: − Why the information will be communicated – the purpose − Who does the communication – the source − Who receives the communication – the target/audience − What information will be communicated – the message − How the information will be communicated – the tools/ channels − When the information will be distributed – the timing The dissemination strategy needs to explain how the visibility of the project outputs and outcomes will be maximized, and how the project outcomes will be shared with the audience. This Communication Action Plan sets the communications framework for the project. It will serve as a guide for communications throughout the life of the project and will be updated as communication needs change. This plan identifies and defines the roles of persons involved in the project.

Item Type: Monograph (Project Report)
Subjects: 500 Scienze naturali e Matematica > 550 Scienze della Terra
Depositing User: Dr Anna Lisa Alessi
Date Deposited: 06 Apr 2016 07:48
Last Modified: 06 Apr 2016 07:48

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