The imaging for the the successful bio-communication: ORBS Brand

Vaccaro, Francesca and Adamo, Antonino and Alessi, Anna Lisa and Armeri, Grazia Maria and Basile, Angela and Bennici, Carmelo and Biondo, Girolama and Bondì, Salvatore and Bulfamante, Francesca and Buscaino, Carmelo and Cangemi, Giuseppe and Carelli, Maria Luisa and Cuguttu, Francesca and De Luca, Biagio and Di Natale, Marilena and Fasola, Marco and Ferraro, Serena and Fiducioso, Pietro and Galasso, Renato and Gallì, Nunzio Gabriele and Giorgi, Susanna and Graci, Roberta and Gristina, Fausto and Masullo, Tiziana and Maugeri, Gabriella and Monastero, Calogera and Musco, Marianna and Patti, Carlo and Piro, Calogero and Russo, Stefania and Saccaro, Giuseppe and Serrentino, Mariella and Spagnolo, Cecilia and Torri, Marco and Tranchida, Giorgio and Vinciguerra, Viviana and Cuttitta, Angela The imaging for the the successful bio-communication: ORBS Brand. Technical Report. IAS-CNR, Capo Granitola. (Unpublished)

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Abstract

Producing accessible communication based on scientific research usually involves a great deal of effort in translating complex concepts into a non professional oriented information, but it is only through widely accessible data that knowledge dissemination have stronger repercussions in society. In concordance to this statement, the CNR IAMC and the “Accademia di Belle Arti di Palermo” collaborated in the work frame of the "Information, dissemination and communication system of the Biodiversity Observatory of Sicily” project, a synergistic interaction between science and art. The researchers held biodiversity seminars to the Academy students, involving 19 professorships, aiming to increase the knowledge degree and awareness on the biodiversity, thus stimulating their creativity. One of the main activities carried out during this collaboration was the conceptualization and designing of the Biodiversity Observatory brand, with the representation of biodiversity as the main briefing. The winning proposal was chosen between 13 projects by popular vote, with the participation of more than 800 students and CNR researchers. The branding is a representation of the environment with the use of different animal silhouettes as a symbol of biodiversity. The elements are arranged on a spiral grid suggesting movement, a current that raises deep, nutrient-rich waters to the ocean surface. Extremely evocative and appealing, the logotype has become an integral part of the Observatory's identity, and it's been profusely applied over the years on communication and divulgative materials, website, exhibitions, and memorabilia. Involving such a large number of students and their social groups (family, friends, and etcetera) meant giving the citizens a leading role in an important activity. Participation of the public in the creation of the graphic identity of a key structure in their territory resulted in a dramatic increase of sensitization on the biodiversity and environmental cause and participation in divulgation activities in the following years.

Item Type: Monograph (Technical Report)
Subjects: 300 Scienze sociali > 306 Cultura e istituzioni (Include i ruoli, le funzioni e i modelli antropologici e sociali) (Classificare qui la cultura di massa, l'Antropologia culturale e sociale) > 306.45 Cultura e istituzioni - Scienza (Classificare qui la Sociologia della scienza)
Depositing User: Dottoressa Girolama Biondo
Date Deposited: 04 Dec 2018 10:55
Last Modified: 04 Dec 2018 10:55
URI: http://eprints.bice.rm.cnr.it/id/eprint/18568

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