How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union

Romano, Donato and Stefani, Gianluca (2006) How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union. Collana: Proceedings e report . Firenze University Press, Firenze. ISBN 978-88-8453-495-8

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Abstract

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.

Item Type:	Book
Subjects:	600 Tecnologia - Scienze applicate > 610 Medicina e salute (Classificare qui la tecnologia dei servizi medici) > 613 Salute personale e sicurezza (Promozione della salute) > 613.2 Dietetica (Classificare qui l'Alimentazione applicata, le guide ai valori nutrizionali del cibo, delle bavande; le opere d'insieme sugli aspetti del cibo, delle bevande legati alla salute personale)
Depositing User:	FUP firenze university press
Date Deposited:	02 Mar 2010
Last Modified:	20 May 2010 12:03
URI:	http://eprints.bice.rm.cnr.it/id/eprint/1309

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