La Foresta, Daniela and de Falco, Stefano (2018) Analisi dei siti web istituzionali dei musei statali italiani di proprietà del Ministero dei Beni e delle Attività Culturali (MIBAC) nei capoluoghi di provincia. Annali del Turismo, VII. pp. 161-175. ISSN 2283-3102
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Abstract
Today's society is increasingly devoted to the use of the network to find information and is often influenced by the viral and captivating disclosure of news, so websites and Facebook pages stand today as the main channels of communication. Especially the museums, should therefore focus a great deal on these channels in order to perform their marketing activities both for an endogenous improvement of their services, through the evaluation of users, and for an optimal fruition of their resources by visitors. This article, in this general framework, proposes the results of a field survey conducted to evaluate the digital and communicative skills of Italian museums, through the analysis of the relevant institutional websites and their official Facebook pages.
| Item Type: | Article |
|---|---|
| Subjects: | 000 Scienza degli elaboratori - Scienze dell’informazione - Scienze archivistiche, librarie e dell'informazione documentaria – opere generali > 002 Il libro (classificare qui la Bibliografia storica (Bibliologia), le opere interdisciplinari sul libro > 002.074 Musei, collezioni, esposizioni 900 Storia, Geografia e discipline ausiliarie > 910 Geografia e viaggi |
| Depositing User: | Albanese Stefania |
| Date Deposited: | 18 Oct 2022 11:12 |
| Last Modified: | 18 Oct 2022 11:12 |
| URI: | http://eprints.bice.rm.cnr.it/id/eprint/21539 |
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