An integrated multimedia scientific communication for increasing awareness and sustainably manage biodiversity

Alessi, Anna Lisa and Biondo, Girolama and De Lucia, Giuseppe Andrea and Giorgi, Susanna and Francocci, Fedra and Ridente, Domenico and Tozzi, Mario and L'Astorina, Alba and Bretzel, Francesca and Digilio, Filomena Anna and Falcieri, Francesco Marcello and Capotondi, Lucilla and Madricardo, Fantina and Faimali, Marco An integrated multimedia scientific communication for increasing awareness and sustainably manage biodiversity. In: Forum Nazionale della Biodiversità 2025, 19-22 Maggio 2025, Aula Magna dell’Università degli Studi di Milano-Bicocca. (Unpublished)

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Abstract

CNR participates in the activities of Spoke 7 “Biodiversity and society: communication, education and social impact” through the Department of Earth System Sciences and Environmental Technologies, the Institute for the study of Anthropogenic impacts and Sustainability in the marine environment, the Institute of Environmental Geology and Geoengineering, the Institute for electromagnetic sensing of the environment, the research Institute for Terrestrial Ecosystems, the Institute of Marine Sciences. Thanks to the interdisciplinary experience of the researchers and technologists involved (biologists, geologists, communicators, naturalists, etc.) and through an integrated multimedia scientific communication, researchers aim to reach wider audiences to promote a more responsible behavior and a more sustainable management of biodiversity. To reach a larger portion of public opinion and new audiences, especially those stakeholders which have never been exposed to scientific content related to biodiversity (from industry to young children), researchers used new languages, formats and methods of communication in order to make the central messages of the NBFC truly visible, popular and shared. Through the launch of pilot projects, researchers combined scientific storytelling on biodiversity with comics, gamification activities, exhibition and dissemination events. As part of public engagement activities, citizen science projects, field trips as well as new educational paths, training activities and open labs for schools aimed at marine sciences, coastal biodiversity, geodiversity and paleo-biodiversity were carried out. Through the use of specific tools, such as “Contratti di Fiume”, and methods of awareness-raising, education and involvement of public administrations, an attempt was made to make biodiversity protection actions more effective.

Item Type: Conference or Workshop Item (Poster)
Subjects: 500 Scienze naturali e Matematica > 570 Scienze della vita; Biologia > 577 Ecologia
Depositing User: Dottoressa Girolama Biondo
Date Deposited: 20 May 2025 16:55
Last Modified: 20 May 2025 16:55
URI: http://eprints.bice.rm.cnr.it/id/eprint/23620

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